both is a Parisian-based independent footwear brand exploring the endless possibilities of one material: rubber. Since launch in 2016, both has crafted a path for new and independent footwear label, championing both innovative shoe design and a unique globalized branding and artistic approach.
both combines a hybrid yet minimal silhouette in its design, re-creating and rethinking basic shoe models while using a one-of-a-kind rubber technique, incorporating quality leather and other experimental materials in a carefully thought-out manufacturing process. It is an almost romantic and philosophical relationship the brand has with the element of rubber. It fuses masterful craftsmanship and streamlined designs to translate this material into contemporary, modern, and eccentric footwear for the modern-day tastemakers. It's durable, and signature rubber upper and sole design have marked its path in the fashion and design communities, and the brand is taking this element further by extending into bags, accessories, and ready-to-wear categories.
With a strong faith in crafting unique, innovative, and durable design footwear for new humans around the world, both has embarked on a journey to rethink shoes, creativity and reiterate a new generation's style and identity.