The next evolution of both. Moving from architectural angles to fluid, organic form—designed around the raw truth of rubber and the body’s connection to the ground.
GUM by both | Existence Precedes Definition. Rubber as Culture.
FROM GEOMETRY TO ORGANISM
NOTHING TO HIDE
Conventional footwear conceals its technology under decorative layers. GUM takes the opposite position.
Every structural component remains fully visible. Its natural-rubber pods, TPU frame, continuous wave pattern, and signature hand-stitched heel lines form the exact identity of the shoe.
ENGINEERED FORM
An open-system sole design where every structural component serves a distinct physical purpose. Designed with lightweight EVA, targeted natural-rubber Pods, and a TPU frame to balance support, flexibility, and weight.
A position, not a logo. Built for those who live by their own measure.
EXPLORE MORE - GUM
"I don’t believe the point is the logo. What matters is an attitude—allowing you to remain grounded yet light as you move."
— Mats Rombaut
FAQ - Frequently Asked Questions
both Paris is an independent footwear brand based in Paris. Our core philosophy lies in redefining the art and craftsmanship of vulcanized rubber. By seamlessly blending natural rubber with modern industrial, utilitarian street-gear, and high fashion, we create distinct footwear that balances avant-garde design (such as our iconic GAO and TYRES PLATFORM series) with exceptional durability.
both Paris is an independent footwear brand based in Paris. Our core philosophy lies in redefining the art and craftsmanship of vulcanized rubber. By seamlessly blending natural rubber with modern industrial, utilitarian street-gear, and high fashion, we create distinct footwear that balances avant-garde design (such as our iconic GAO and TYRES PLATFORM series) with exceptional durability.
Our signature material is high-quality natural rubber. To deliver ultimate comfort and texture, we pair our natural rubber soles with carefully selected calf leather, sheepskin, high-tech water-resistant nylon, or breathable canvas uppers—ensuring each piece is durable and exceptionally comfortable to wear.
Our signature material is high-quality natural rubber. To deliver ultimate comfort and texture, we pair our natural rubber soles with carefully selected calf leather, sheepskin, high-tech water-resistant nylon, or breathable canvas uppers—ensuring each piece is durable and exceptionally comfortable to wear.
- The GUM series is both Paris’s highly anticipated upcoming release. Continuing our profound exploration of rubber, the GUM series introduces a complete breakthrough in design and craftsmanship.
- A New Visual and Material Frontier: Departing from the rigid industrial geometry of the classic GAO series and the bold tyre treads of the TYRES PLATFORM, GUM focuses on organic translucent raw-gum textures.
- Launch Date: The GUM series is currently in its final unveiling phase and is scheduled for a synchronized global release in the near future.
- The GUM series is both Paris’s highly anticipated upcoming release. Continuing our profound exploration of rubber, the GUM series introduces a complete breakthrough in design and craftsmanship.
- A New Visual and Material Frontier: Departing from the rigid industrial geometry of the classic GAO series and the bold tyre treads of the TYRES PLATFORM, GUM focuses on organic translucent raw-gum textures.
- Launch Date: The GUM series is currently in its final unveiling phase and is scheduled for a synchronized global release in the near future.
Our footwear generally follows standard European sizing (EU).
- Standard Fit: We recommend checking the "Size Guide" on our official website to select the appropriate EU size based on your foot length in centimeters (CM).
- Platform/Oversized Styles (e.g., GAO Series): Due to the generous design of these outsoles, if you are between sizes or have a narrower foot shape, we generally recommend sizing down. Please refer to the specific size advice on each product page before purchasing.
Our footwear generally follows standard European sizing (EU).
- Standard Fit: We recommend checking the "Size Guide" on our official website to select the appropriate EU size based on your foot length in centimeters (CM).
- Platform/Oversized Styles (e.g., GAO Series): Due to the generous design of these outsoles, if you are between sizes or have a narrower foot shape, we generally recommend sizing down. Please refer to the specific size advice on each product page before purchasing.
Standard sport sneakers usually run slightly small, whereas both utilizes standard European dress-shoe lasts.
- Sizing Tip: We recommend that you do not directly compare your US sneaker sizes. The most accurate method is to check the JP size (in centimeters/CM) on your athletic sneakers. For example, if your foot length corresponds to 26cm, choose EU41 directly from our official size chart.
- Note: Chunky silhouettes (like the GAO EVA series) have a more spacious interior. If your centimeter measurement falls exactly on a half-size, we recommend opting for the size down.
Standard sport sneakers usually run slightly small, whereas both utilizes standard European dress-shoe lasts.
- Sizing Tip: We recommend that you do not directly compare your US sneaker sizes. The most accurate method is to check the JP size (in centimeters/CM) on your athletic sneakers. For example, if your foot length corresponds to 26cm, choose EU41 directly from our official size chart.
- Note: Chunky silhouettes (like the GAO EVA series) have a more spacious interior. If your centimeter measurement falls exactly on a half-size, we recommend opting for the size down.
Because our footwear extensively incorporates our exclusive vulcanized natural rubber process, daily maintenance is effortless. If there are stains on the outsole or rubber elements, simply wipe them gently with a soft, damp cloth and a touch of mild, neutral soap. To preserve the high-end texture of our rubber, avoid using harsh chemical solvents or machine washing.
Because our footwear extensively incorporates our exclusive vulcanized natural rubber process, daily maintenance is effortless. If there are stains on the outsole or rubber elements, simply wipe them gently with a soft, damp cloth and a touch of mild, neutral soap. To preserve the high-end texture of our rubber, avoid using harsh chemical solvents or machine washing.
You may request a return within 14 days of receiving your order, provided the items are in their original, unworn, unwashed condition, complete with all original packaging (including shoe box, tags, dust bags, etc.). To initiate a return, please click "Return Order" and follow the prompts. Please review our return policy before proceeding.
- Please note: Sale items, promotional products, and limited-edition collaborations are final sale and are not eligible for exchange or refund.
You may request a return within 14 days of receiving your order, provided the items are in their original, unworn, unwashed condition, complete with all original packaging (including shoe box, tags, dust bags, etc.). To initiate a return, please click "Return Order" and follow the prompts. Please review our return policy before proceeding.
- Please note: Sale items, promotional products, and limited-edition collaborations are final sale and are not eligible for exchange or refund.
To ensure you receive your items as quickly as possible, all orders are processed, packaged, and prepared for dispatch by our logistics center immediately after confirmation. Consequently, we are generally unable to modify styles, sizes, or cancel orders once submitted. If you have entered an incorrect shipping address, please contact our official customer support email immediately, and we will do our best to intercept and correct it before your package leaves our facility.
To ensure you receive your items as quickly as possible, all orders are processed, packaged, and prepared for dispatch by our logistics center immediately after confirmation. Consequently, we are generally unable to modify styles, sizes, or cancel orders once submitted. If you have entered an incorrect shipping address, please contact our official customer support email immediately, and we will do our best to intercept and correct it before your package leaves our facility.
Once your order is picked up by the courier and dispatched, our system will automatically send a "Shipping Confirmation" email to the address provided during checkout. This email will contain your tracking number and a link to trace your shipment. You can also log into your personal account on both.com at any time and check the real-time shipping progress under "My Orders."
Once your order is picked up by the courier and dispatched, our system will automatically send a "Shipping Confirmation" email to the address provided during checkout. This email will contain your tracking number and a link to trace your shipment. You can also log into your personal account on both.com at any time and check the real-time shipping progress under "My Orders."