both x Jeanne Friot FW26 "AWAKE"

AWAKE unfolds as a moment of spectacle and joy — not as a denial of the present, but as a source of strength to move forward. History repeatedly reminds us that in times of regression, collective action remains one of the few forces capable of resistance. To prohibition, we respond with community; to exclusion, with the construction of more inclusive futures, grounded in the plurality of bodies, genders, and sexualities.

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OOTD Goals

Tips and Tricks for Everyday Styling

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both x Jeanne Friot Unveil Bold AW25 Boot Collaboration

Introducing thebothx Jeanne Friot AW25 collaboration—a fusion of Parisian innovation and boundary-pushing style. For Jeanne Friot’s Autumn/Winter 2025 collection, all boots are designed byboth, with some unveiling fresh additions to our joint AW25 line.

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Jennie’s Stage — Defining Steps

From Coachella ‘23 to San Francisco ‘23 — Ready for 2025?

STEP INTO HER WORLD

Y's, unveiling a pair of exclusive collaboration boots with “both", the Parisian cult footwear label.

Y's will release a pair of exclusive collaboration boots with the Paris-based independent footwear brand "both" on February 14th, 2025.

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SPRING / SUMMER 2025

FRAME BY FRAME

The spring-summer 2025 collection at b o t h embraces flexibility and efficiency by combining multicultural designs infused with diverse inspirations and references.

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both Shoes worn by Paris Olympic Game Opening Ceremony’s Joan of Arc

both X JEANNE FRIOT OLYMPICS

Paying tribute to part of the French History under the prism of a progressist country, the ancestral Joan of Arc is bringing the official flag of the Olympic Games with her both x Jeanne Friot Olympic boots.

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RE:RE - From Restart, Reborn and Renew

The name of the new RE:RE sole came from restart, reborn and renew. Evolving from b o t h’s signature GAO sole, RE:RE has a sophisticated silhouette and is much flatter than GAO with a rounder toe cap.

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AUTUMN / WINTER 2024

b o t h AW24 is all about transformation. Inspired by the ethereal beauty of the moth, the Parisian-based independent footwear brand embraces the ability to change, to adapt and evolve, and to choose one’s identity through metamorphosis.

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SUMMER / SPRING 2024

ENDLESS SPRING

After some long winter months, b o t h kicks the new year off with its vibrant and innovative SS24 collection. Inspired by the beauty of nature, the Parisian-based independent footwear brand celebrates eternal renewal, embodies the spirit of growth, abundance and the promise of brighter days.

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TYRES GLIDER

RE:RE

GAO

TYRES PLATFORM

both CLASSIC

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