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10 YEARS | THE RUBBER

10 YEARS | COLLABORATIONS

2024 PARIS OLYMPICS

both X JEANNE FRIOT OLYMPICS

both is a Parisian-based independent footwear brand exploring the endless possibilities of one material: rubber.

Cinema icon Shu Qi wearing TYRES PLATFORM Sneakers showcasing stylish look

當國際頂尖影星遇見巴黎前衛鞋履。探索影后舒淇如何以獨到美學演繹 both Paris「TYRES PLATFORM」厚底小白鞋,共同定義當代街頭的率性風範。

Both x Jeanne Friot FW26 "AWAKE" fashion collection showcase

AWAKE unfolds as a moment of spectacle and joy — not as a denial of the present, but as a...

both x Jeanne Friot unveil bold AW25 boot collaboration showcasing stylish footwear designs

Introducing the both x Jeanne Friot AW25 collaboration—a fusion of Parisian innovation and boundary-pushing style. For Jeanne Friot’s Autumn/Winter 2025...

Cinema icon Shu Qi wearing TYRES PLATFORM Sneakers showcasing stylish look

當國際頂尖影星遇見巴黎前衛鞋履。探索影后舒淇如何以獨到美學演繹 both Paris「TYRES PLATFORM」厚底小白鞋,共同定義當代街頭的率性風範。

Both x Jeanne Friot FW26 "AWAKE" fashion collection showcase

AWAKE unfolds as a moment of spectacle and joy — not as a denial of the present, but as a source of strength to move forward. History repeatedly reminds us that in times of regression, collective action remains one of the few forces capable of resistance. To prohibition, we respond with community; to exclusion, with the construction of more inclusive futures, grounded in the plurality of bodies, genders, and sexualities.

both x Jeanne Friot unveil bold AW25 boot collaboration showcasing stylish footwear designs

Introducing the both x Jeanne Friot AW25 collaboration—a fusion of Parisian innovation and boundary-pushing style. For Jeanne Friot’s Autumn/Winter 2025 collection, all boots are designed by both, with some unveiling fresh additions to our joint AW25 line.