b o t h - Spring / Summer 2024 Collection “ENDLESS SPRING”
After some long winter months, b o t h kicks the new year off with its vibrant and innovative SS24 collection. Inspired by the beauty of nature, the Parisian-based independent footwear brand celebrates eternal renewal, embodies the spirit of growth, abundance and the promise of brighter days.
Launching a brand new women’s heels collection, b o t h continues to contrast unexpected materials such as metal heels with PVC upper in striking colours to create a dynamic and distinctive aesthetic. The iconic GAO EVA collection is updated with trending elements such as bow embellishment, metal logo plate with a mule silhouette. Platform sneakers take on a refreshing palette with subtle yet revolving details. The whole SS24 collection conjures images of blooming flowers, lush greenery and a sense of new beginnings. Immerse yourself in a world filled with vibrant colors, fresh scents and the gentle warmth of the sun.
The first heeled collection of the brand, b o t h sculpts a feminine silhouette – the kitten heels – with an unconventional diagonal metal heel to give a slick and street-wear inflected aesthetic. Paired with a PVC upper in seasonal colours such as bright yellow and bubblegum pink, the heels come in an easy and perfect height for style-conscious ladies to wear them comfortably for the whole season.
The iconic GAO sole with a derby upper is disrupted with a blown-up bow ubiquitous this season. Playful yet classic, this unisex style reinvents the brand’s aesthetic with a youthful energy, effortlessly adding a focal point to your outfit ensemble.
The popular GAO EVA shoe sole is updated into a mule silhouette paired with a new metal logo plate. The signature loafer mule embodies subtle details, embracing a relaxed, elegant design with a modern approach.
The sporty tyres platform sneakers are dotted with instantly recognizable details such as tyre patterns and logos on the heel and front sole. They come with two “B” velcro patches in different colours for you to experiment according to your mood or outfit. The sneakers are strikingly lightweight, designed to be worn day in and day out. The versatile white sneakers are also back this season as an all-time favourite item not to be missed.
The collection is available at both.com and selected retailers globally.
