探索我們的品牌故事、設計與聯名系列 | both Paris 時尚橡膠鞋履

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2026秋冬系列

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both Paris 創立十週年：全新 Oberkampf Showroom 開啟美學新篇章

both Paris 迎來創立 10 週年。我們特別選址於巴黎 14 rue Oberkampf 的 Showroom 慶祝這一重要里程碑。全新啟幕的 Oberkampf 品牌空間坐落於巴黎極具代表性的文化與潮流街區，成為連結巴黎城市文化、時尚愛好者與品牌創意精神的重要據點。空間突破傳統零售框架，呈現 both Paris 對鞋履設計、材質實驗與當代美學的持續探索。

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GUM 系列新品發表會：日本青山

在 GUM COLLECTION 正式發售之前，both 日本青山旗艦店特別舉辦了一場新品發布慶祝派對。

活動當天匯聚了活躍於時尚與創意領域的眾多嘉賓，親臨現場率先鑑賞並試穿新品，親身體驗 both 所注入的全新橡膠工藝美学與品牌世界觀。

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GUM by both | 存在先於本質，橡膠即文化

從幾何走向有機體

both 的全新演化。從建築感的美學線條，跨越至流動且具生命力的有機廓形—回歸橡膠最原始的純粹本質，重新締造身體與地面的連結。

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重力的極致釋放： GAO EVA 系列如何以超輕量美學顛覆厚底鞋履的既定印象

厚底鞋向來被視為彰顯前衛態度的終極符號。然而，傳統的設計往往伴隨著一種權衡，
消費者必須為了極具視覺衝擊的份量感，而犧牲雙腳的輕盈與舒適。為了解開這個美學雙號，both Paris 位於法國巴黎的獨立創意工作室從結構創新出發，給出了極致的答案：「GAO EVA」系列

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在材料中尋找可能：走進 both Paris 創意總監 Mats Rombaut 的硫化橡膠工作室

每種材質，都蘊藏著等待被發掘的潛能。

對 both Paris 而言，硫化橡膠早已不僅是一項製鞋工藝；它是無盡實驗的基石、自我表達的媒介，更是定義品牌視覺識別的核心靈魂。

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美學風格的強強聯手：國際影后舒淇欽點著用 TYRES PLATFORM 厚底小白鞋

真正的風格從不隨波逐流，而是源於視野的同頻共鳴。

當國際影壇巨擘舒淇穿上 both Paris 亮相，這是一場創作靈魂間旗鼓相當的美學對話。舒淇以敏銳的藝術感知與從容強大的氣場聞名全球，自然映照出 both 的品牌核心哲學：獨立、雋永，以及游刃有餘的前衛姿態。

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both x Jeanne Friot FW26 "AWAKE"

AWAKE unfolds as a moment of spectacle and joy — not as a denial of the present, but as a source of strength to move forward. History repeatedly reminds us that in times of regression, collective action remains one of the few forces capable of resistance. To prohibition, we respond with community; to exclusion, with the construction of more inclusive futures, grounded in the plurality of bodies, genders, and sexualities.

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OOTD Goals

Tips and Tricks for Everyday Styling

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both x Jeanne Friot Unveil Bold AW25 Boot Collaboration

Introducing thebothx Jeanne Friot AW25 collaboration—a fusion of Parisian innovation and boundary-pushing style. For Jeanne Friot’s Autumn/Winter 2025 collection, all boots are designed byboth, with some unveiling fresh additions to our joint AW25 line.

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Jennie’s Stage — Defining Steps

From Coachella ‘23 to San Francisco ‘23 — Ready for 2025?

STEP INTO HER WORLD

Y's, unveiling a pair of exclusive collaboration boots with “both", the Parisian cult footwear label.

Y's will release a pair of exclusive collaboration boots with the Paris-based independent footwear brand "both" on February 14th, 2025.

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SPRING / SUMMER 2025

FRAME BY FRAME

The spring-summer 2025 collection at b o t h embraces flexibility and efficiency by combining multicultural designs infused with diverse inspirations and references.

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both Shoes worn by Paris Olympic Game Opening Ceremony’s Joan of Arc

both X JEANNE FRIOT OLYMPICS

Paying tribute to part of the French History under the prism of a progressist country, the ancestral Joan of Arc is bringing the official flag of the Olympic Games with her both x Jeanne Friot Olympic boots.

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RE:RE - From Restart, Reborn and Renew

The name of the new RE:RE sole came from restart, reborn and renew. Evolving from b o t h’s signature GAO sole, RE:RE has a sophisticated silhouette and is much flatter than GAO with a rounder toe cap.

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AUTUMN / WINTER 2024

b o t h AW24 is all about transformation. Inspired by the ethereal beauty of the moth, the Parisian-based independent footwear brand embraces the ability to change, to adapt and evolve, and to choose one’s identity through metamorphosis.

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SUMMER / SPRING 2024

ENDLESS SPRING

After some long winter months, b o t h kicks the new year off with its vibrant and innovative SS24 collection. Inspired by the beauty of nature, the Parisian-based independent footwear brand celebrates eternal renewal, embodies the spirit of growth, abundance and the promise of brighter days.

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