Finding Possibility in Material: Inside the Studio of both Paris Creative Director Mats Rombaut

Every material carries a potential waiting to be uncovered.

For both Paris, vulcanized rubber has long been more than a manufacturing technique. It is a foundation for experimentation, a medium for expression, and a defining element of the brand’s visual identity. Through years of research and development, the material has become inseparable from the language of both—shaping silhouettes, informing construction, and inspiring new ways of thinking about footwear.


Inside his Paris studio, Creative Director Mats Rombaut approaches design through this lens of exploration.

Beginning with Material

Rather than starting with a finished sketch or predetermined silhouette, the creative process often begins with the material itself.

Samples, prototypes, and unfinished forms occupy the studio space. Some capture early ideas, while others represent months of refinement. Each iteration is part of an ongoing dialogue between material, function, and form - a process driven as much by curiosity as by technical precision.

This approach reflects a core belief shared by both Paris: meaningful design emerges from a deep understanding of materials and craftsmanship.

The Expressive Power of Vulcanized Rubber

Since the brand’s inception, vulcanized rubber has remained central to the development of both Paris footwear.

Its structural durability and versatility allow for bold proportions and distinctive forms, while retaining the functionality required for everyday wear. The material’s unique characteristics make it possible to create silhouettes that feel simultaneously industrial and sculptural - an aesthetic that has become synonymous with the brand.

For Mats Rombaut, the appeal lies in the balance between utility and creativity. Vulcanized rubber provides a framework for experimentation while maintaining a direct connection to the realities of wear and movement.

An Evolving Design Process

Within the studio, ideas rarely move in a straight line.

Prototypes are continuously adjusted, tested, and refined. Sole
constructions are reconsidered, proportions are reworked, and details are revisited repeatedly. Through this iterative process, concepts gradually evolve into finished products.

It is a method rooted in observation and constant improvement rather than instant solutions.

The result is footwear that reflects both technical consideration and creative freedom.

Between Heritage and Innovation

While Mats Rombaut’s work looks toward the future of footwear, it
remains grounded in craft.

Innovation is not viewed as a departure from traditional techniques, but as an extension of them. Vulcanized rubber exemplifies this philosophy—a historic material and process that continues to offer new possibilities when approached with fresh perspectives.

Through ongoing material research and design experimentation, both Paris continues to explore how contemporary footwear can challenge conventions while remaining functional, relevant, and enduring.

Continuing the Exploration

Stepping into Mats Rombaut’s studio reveals more than a collection of prototypes or sketches.

It offers insight into a process—one driven by experimentation, material curiosity, and a commitment to continuous refinement.

From concept to creation, from rubber sample to finished shoe, every stage reflects the ongoing pursuit that defines both Paris.

And often, it all begins with a single piece of vulcanized rubber.

Discover the Collection

The exploration of vulcanized rubber continues through the footwear collections of both Paris. From signature platform silhouettes to new interpretations of material and form, each design reflects the same commitment to craftsmanship, experimentation, and contemporary expression.

Explore the latest footwear collections and discover the designs shaped by this ongoing pursuit.

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FAQ

Why is vulcanized rubber so important to both Paris?

Vulcanized rubber combines durability, flexibility, and structural integrity, making it an ideal material for the brand’s distinctive footwear constructions. Beyond performance, it has become a defining element of the both Paris design language.

Vulcanized rubber combines durability, flexibility, and structural integrity, making it an ideal material for the brand’s distinctive footwear constructions. Beyond performance, it has become a defining element of the both Paris design language.

What role does Mats Rombaut play at both Paris?

As Creative Director, Mats Rombaut contributes to the brand’s creative vision through material research, design development, and ongoing experimentation with form and function.

As Creative Director, Mats Rombaut contributes to the brand’s creative vision through material research, design development, and ongoing experimentation with form and function.

How does both Paris approach innovation?

For both Paris, innovation begins with craftsmanship. By continually exploring materials, construction techniques, and design possibilities, the brand seeks to create footwear that feels both contemporary and enduring.

For both Paris, innovation begins with craftsmanship. By continually exploring materials, construction techniques, and design possibilities, the brand seeks to create footwear that feels both contemporary and enduring.