A Shared Vision of Style: Cinema Icon Shu Qi Elements Her Look with our TYRES PLATFORM Sneakers

True style is not about following trends...

it is about an alignment of vision. When a global cinematic powerhouse like Shu Qi (舒淇) steps out in both Paris, it is a meeting of creative equals. Known worldwide for her sharp artistic instincts and commanding presence, Shu Qi naturally mirrors the ethos of our brand: independent, timeless, and effortlessly avant-garde.


Her choice to feature our designs in her personal street style highlights a mutual appreciation for elevated aesthetics and uncompromising individuality.

The Collaboration of Form and Function: Styling the TYRES PLATFORM

When shaping contemporary street culture, proportions are everything. Shu Qi masterfully showcased the lifestyle potential of our footwear, balancing relaxed, youthful apparel with the bold, architectural lines of our TYRES PLATFORM sneakers.

 

Her look captures the exact philosophy we champion at both: transforming statement-making footwear into an intuitive extension of daily life. By anchoring her ensemble with our distinct platform, she demonstrates how advanced design and global lifestyle icons move at the exact same rhythm.

TYRES PLATFORM LOW-PINK/WHITE

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Inside the Craft: The TYRES PLATFORM Collection

The sneakers chosen by Shu Qi belong to our iconic TYRES PLATFORM collection—a definitive representation of our mastery over material and form.

 

The TYRES PLATFORM collection redefines urban footwear by turning rugged, industrial automotive textures into sleek, high-fashion art. Key features of this lineup include:

The Tread Aesthetic Deep, sculptural grooves inspired by heavy-duty tires, bringing an unyielding urban energy to the silhouette.
Premium Vulcanized Rubber Wrap Our proprietary one-piece molding process that guarantees both sleek minimalism and weather-resistant durability.
Engineered Height A dramatic, elevated sole designed to transform your stance while maintaining a remarkably lightweight and cushioned stride.
The Tread Aesthetic Deep, sculptural grooves inspired by heavy-duty tires, bringing an unyielding urban energy to the silhouette.
Premium Vulcanized Rubber Wrap Our proprietary one-piece molding process that guarantees both sleek minimalism and weather-resistant durability.
Engineered Height A dramatic, elevated sole designed to transform your stance while maintaining a remarkably lightweight and cushioned stride.

The Global Movement: From Paris to Asia

When we established both in Paris, we set out to bridge the gap between heavy industrial manufacturing and high-fashion experimentation. Today, that vision transcends borders.

 

Our aesthetic movement is expanding rapidly from Paris to Asia, finding its home among the region's most celebrated cultural pioneers. When creative leaders like Shu Qi choose the TYRES PLATFORM, it solidifies our cross-cultural mission: bringing French industrial design to the absolute forefront of global contemporary culture, side by side with the icons who shape it.

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FAQ

Which sneaker brand did Shu Qi wear recently?

Shu Qi was seen wearing the independent Parisian footwear brand both Paris, specifically choosing their architectural platform sneakers.

Shu Qi was seen wearing the independent Parisian footwear brand both Paris, specifically choosing their architectural platform sneakers.

What collection name are the sneakers worn by Shu Qi from?

Shu Qi wore the TYRES PLATFORM collection from both Paris, which is globally recognized for its bold tire-tread aesthetics, chunky profiles, and signature vulcanized rubber design.

Shu Qi wore the TYRES PLATFORM collection from both Paris, which is globally recognized for its bold tire-tread aesthetics, chunky profiles, and signature vulcanized rubber design.

How do both Paris TYRES PLATFORM sneakers fit?

Our TYRES PLATFORM sneakers generally fit true to size. However, because of the structured nature of our signature vulcanized rubber wrap, we recommend checking the official Size Guide on both.com or sizing up if you are between sizes or prefer a roomier fit.

Our TYRES PLATFORM sneakers generally fit true to size. However, because of the structured nature of our signature vulcanized rubber wrap, we recommend checking the official Size Guide on both.com or sizing up if you are between sizes or prefer a roomier fit.

How do you clean and maintain both Paris rubber sneakers?

Since our footwear heavily features natural vulcanized rubber, you can easily clean the soles and rubber wraps using a soft, damp cloth and mild soap. Avoid harsh chemical solvents or machine washing to preserve the unique texture and bond of the rubber art.

Since our footwear heavily features natural vulcanized rubber, you can easily clean the soles and rubber wraps using a soft, damp cloth and mild soap. Avoid harsh chemical solvents or machine washing to preserve the unique texture and bond of the rubber art.

Does both.com offer international shipping to Asia?

Yes, both.com offers international shipping from our global hubs directly to Taiwan, Hong Kong, Japan, South Korea, and other regions across Asia. Standard delivery to most Asian destinations takes between 3 to 10 business days, with free shipping options available depending on order minimums.

Yes, both.com offers international shipping from our global hubs directly to Taiwan, Hong Kong, Japan, South Korea, and other regions across Asia. Standard delivery to most Asian destinations takes between 3 to 10 business days, with free shipping options available depending on order minimums.

How have fashion media evaluated Shu Qi’s styling featuring the both Paris TYRES PLATFORM collection?

In a recent Bella Taiwan editorial, both Paris’ TYRES PLATFORM was highlighted as the defining element that completed Shu Qi’s effortless look. Editors noted how the sculptural natural rubber sole balances the relaxed proportions of wide-leg denim, creating a refined and youthful silhouette without feeling overly styled. The look perfectly captures the understated elegance associated with contemporary Parisian dressing.

In a recent Bella Taiwan editorial, both Paris’ TYRES PLATFORM was highlighted as the defining element that completed Shu Qi’s effortless look. Editors noted how the sculptural natural rubber sole balances the relaxed proportions of wide-leg denim, creating a refined and youthful silhouette without feeling overly styled. The look perfectly captures the understated elegance associated with contemporary Parisian dressing.

How is Creative Director Mats Rombaut’s design philosophy expressed through the TYRES PLATFORM collection worn by Shu Qi?

The TYRES PLATFORM collection embodies both Paris’ signature approach to combining natural vulcanized rubber craftsmanship with avant-garde design. Under the creative direction of Mats Rombaut, industrial-inspired forms are transformed into modern, wearable silhouettes that balance boldness with sophistication. The collection reflects the brand’s ongoing commitment to material innovation, sustainability, and contemporary Parisian design.

The TYRES PLATFORM collection embodies both Paris’ signature approach to combining natural vulcanized rubber craftsmanship with avant-garde design. Under the creative direction of Mats Rombaut, industrial-inspired forms are transformed into modern, wearable silhouettes that balance boldness with sophistication. The collection reflects the brand’s ongoing commitment to material innovation, sustainability, and contemporary Parisian design.