both x Jeanne Friot FW26 "AWAKE"
AWAKE unfolds as a moment of spectacle and joy — not as a denial of the present, but as a source of strength to move forward. History repeatedly reminds us that in times of regression, collective action remains one of the few forces capable of resistance. To prohibition, we respond with community; to exclusion, with the construction of more inclusive futures, grounded in the plurality of bodies, genders, and sexualities.
The ballerina sneakers from the AWAKE collection are designed by both, a brand recognized for its hybrid and minimalist aesthetic and its commitment to sustainable innovation.
both is a Paris-based independent footwear brand launched in 2016, renowned for its innovative use of rubber and a globalized approach to design. Championing bold creativity, both continues to redefine fashion footwear with a focus on individuality and craftsmanship.
JEANNE FRIOT is a sustainable, genderless global fashion brand based in Paris. The brand develops limited-edition collections with a strong arts-and-crafts sensibility. JEANNE FRIOT is conceived as a reaction, an answer, and a solution. A space where boundaries dissolve, driven by a raw and contemporary energy. A mirror reflecting our multiple identities.
